Urban Basics brings together sharp, urban essentials. Built around bold, modern and street-ready tones, every piece is made to pair with what you already own — pieces designed to be modern, street-ready, sharp and easy to layer, ready to wear on rotation.

From shirts and t-shirts to trousers, jeans and layering pieces, the collection spans the everyday essentials a man actually reaches for — all tied together by one coherent palette.

The idea behind Urban Basics is simple: a tight, well-edited palette that takes the guesswork out of getting dressed.

Style them for casual evenings out, and they work just as well for everyday street style. Style with neutral bottoms for a calm, put-together look, or contrast with bolder pieces to make them pop. A neutral base like this makes accessorising easy — add a watch, a belt or a cap and the look comes together.

Fabrics are chosen for comfort and longevity, so these hold their colour and shape wash after wash. Cut for comfort and made to last, they reward you the more you wear them. The Urban Basics selection currently spans 235 styles, refreshed regularly with new arrivals.

Available XS to XXXL on most styles, with size charts on every product to make choosing simple. BASICS has built its name on dependable everyday menswear that balances quality, fit and value — and this collection is no exception.

Free shipping on prepaid orders, Cash on Delivery support and simple 30-day exchanges make ordering risk-free. Scroll through the range below to see what fits your wardrobe.